Museum publications, exhibition catalogues, artist monographs. Working with high-resolution images, where colour reproduction matters.
Reproduction
Colour is the hardest part
01
A screen emits, paper reflects
A screen emits its own light, so it shows colours that ink cannot reproduce. Vivid greens, oranges and deep navies suffer most. I move the image into the print space deliberately, rather than leaving that decision to the press.
02
Resolution cannot be added later
A photo that looks sharp on screen is often too small for print: a monitor shows about a hundred dots per inch, a press needs three hundred. A full-page A4 reproduction means a file roughly two and a half thousand pixels wide. If the material falls short, I say so before typesetting, not after printing.
03
A proof before the run starts
A proof on the final paper is the only moment when colour can be compared against the original and still corrected. It is worth looking at it together with the artist or curator, because they are the ones who remember what the original really looks like.
Four kinds, four approaches
Every catalogue has its own rules
I
Auction
Typesetting under time pressure, precise reproductions of auction lots with lot numbers, condition reports and opening prices.
Lot numbers can change up to the last minute, so I build the layout so that adding or withdrawing an item does not rebuild the whole catalogue.
II
Exhibition
A record of an exhibition in book form, curatorial essays, biographies, photography from the show. Often bilingual.
A bilingual edition needs slack in the layout, because the same text in English tends to run some ten to fifteen per cent shorter and the columns stop lining up.
III
Artist monograph
A full presentation of an artist's body of work, with a chronology, sources and an index of works. The most authorial form.
The chronology, bibliography and index of works all have to agree, so I run them from a single list instead of retyping each one.
IV
Product
For the manufacturing sector (ceramics, furniture, lighting). Specifications, product photography, an SKU index.
The data usually arrives from a spreadsheet, so I build the tables so that a price update does not mean typesetting the catalogue again.
Questions
Frequently asked questions
Typesetting a catalogue or album starts at PLN 75 net per page. Catalogues are priced per page rather than per sheet, because the workload depends on the layout and the number of photos, not the amount of text. You can work out an approximate cost with the calculator on the Contact page. All rates are listed on the price list.
The highest available: ideally TIFF or JPG at full resolution, not compressed by a messaging app. Print needs 300 dpi, so a full A4 page calls for a file about 2,500 pixels wide. If the material is too small, I will tell you before typesetting, not after printing.
Yes, I typeset bilingual and trilingual catalogues. I plan the language versions from the start, because the same text has a different length in each language and the columns have to accommodate that.
It depends on the scope of work, on average about a month. We agree the schedule when preparing the quote, ideally allowing for the opening date and time for printing.
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